We recently set out to create a fresh and engaging brand identity for the Museum of Science, Boston. And we went big. How? By positioning the Museum as a place of endless discoveries and infinite possibilities. It’s where ideas are born and minds are blown. Where questions become the answers that lead to more questions. Simply put, the Museum of Science is where people can come and just imagine. For this campaign, we needed to create work that was as big and bold the idea itself. It had to be abstract, dynamic, and inviting. Here’s where we landed.