You simplify. Right Mom and Dad?
The moment you decide to have kids, life gets…complicated. So, we made safety simple for our clients at Safety 1st. And who better to tell the world about it than the moms and dads who live it every day?
We know that every parent has their own style. So we repositioned Safety 1st around a new and differentiated brand platform idea, Parenting Less Complicated. We’ve launched an integrated multi-channel campaign, including a refreshed site experience based on parents’ individual needs and campaigns highlighting the Stay Clean Humidifier, Grow and GoTM All-in-One Convertible Car Seat and the Highest Standard in Safety locks and latches products.
After all, shopping for baby products is simpler when the Safety 1st parent experts know exactly what you need.