Look Closer


The National Organization on Disability has been helping people with disabilities find lasting and meaningful employment for decades.

Unfortunately, their biggest challenge remains our culture’s stubborn preconceptions about the perfect candidate.

That’s where we came in.

We realized that the qualities employers say they’re looking for are in the very people they always seem to overlook.

Disruptors. Paradigm breakers. People who work harder, longer, and never give up. Sounds familiar, right?

We developed a bold, eye-catching campaign around the language of hiring that flipped the script on perfect candidate…

and in the end urged every single one of us to look closer at how we hire.



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