#PhillyWantsLeBron: Three Billboards
Outside Cleveland, Ohio

Power Home Remodeling had a unique challenge: inspired by the Oscar-winning film, they planned to install three billboards in Cleveland, Ohio, encouraging LeBron James to join the Philadelphia 76ers when he enters into free agency this summer. The goal of the billboards was to create a national conversation to engage Power's workforce nationwide -- but once the billboards were installed, how could Power get people talking?

By leveraging a national sports influencer from ESPN, strategic local market outreach and smart creative direction, A&G helped Power secure more than 300 media placements; over 2 billion earned impressions; 15,000 tweets referencing the campaign; and a few copycat billboards along the way. And if we needed additional proof the billboards were a slam dunk? LeBron himself call the boards "dope."

A Few More Suggestions
Browse more client work below

Green Still Runs Deep.
Boston Celtics: Green Runs Deep
For the 2015-16 NBA season, our visually-arresting work captures how Green truly runs deep, even in this young and energetic ...
The Los Angeles Zoo: Alive in L.A.
L.A. Zoo
It was the unlikeliest of stories: A Boston-based agency was chosen to help launch a new zoo exhibit in the world's biggest m...
Self Made. Philly Made. Temple Made.
How we rallied students, alumni, and an entire city around one simple idea: Temple Made.