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Dan Beder Joins Allen & Gerritsen as Managing Director, Boston


Today, Allen & Gerritsen (A&G) announced that Dan Beder has joined the agency as managing director of its Boston office. Beder joins A&G from Epsilon, where he was senior general manager.

Previously, he was the executive vice president and managing director at Isobar, and has held executive-level leadership roles at agencies including Digitas, Modem Media and D’Arcy. Beder also brings client-side expertise to A&G from his tenure at the e-commerce retailer SmartBargains, where he was the vice president of marketing. Beder’s experience includes work with such brands as General Motors, Citibank, 3Com, AT&T, 3M, Tyco Toys, Compaq, Motorola, adidas, The Home Depot and Procter & Gamble.

“I have always admired A&G’s work, leadership and culture,” said Beder. “When the opportunity arose to join A&G as its managing director in Boston, I jumped at it. I’m so excited to join the team, particularly at this time in the agency’s history: it’s continuing to win globally recognized clients and is constantly evolving its portfolio with an eye toward creating work that’s purpose-driven. I couldn’t ask for anything more in a role, or in an agency.”

“Dan brings an awesome array of experience,” said Andrew Graff, CEO of A&G. “He’s worked with some of the world’s leading brands, and has a rare skill set–he’s an integrated strategic marketer who emphasizes the intersection of data analytics, digital expertise and business outcomes. He’s a leader of the highest caliber and I can’t wait to see him in action as our Boston managing director.”

Beder steps into the managing director role following A&G veteran Scott Sneath’s move to the agency’s new consultancy practice. Beder joins A&G on the heels of several exciting new business wins for the agency, including work with GE Digital, The TJX Companies, Inc., Citrix Systems, Inc. and petMD.