Allen and Gerritsen has been selected as the digital agency of record for First Citizens Bank, the largest family controlled bank in the country after a competitive review. A&G will support First Citizens’ marketing efforts in both the consumer and business-to-business space managing all media buying as well as strategy and creative production across digital and social media.
Founded in 1898, First Citizens Bank is a full-service financial services institution headquartered in Raleigh, NC that is recognized as one of the strongest and most stable US banks. Through its review process, First Citizens sought out a partner that could amplify awareness of the bank’s recent re-branding and extend the reach of broadcast into relevant digital channels.
“We chose A&G based on their digital prowess and the team’s constant work to innovate on behalf of their clients,” said Barbara Thompson, First Citizens Bank senior vice president and manager of brand management, marketing and corporate communications. “A&G’s reputation as a cross functional, multi-faceted agency precedes it. We are thrilled that the A&G team is bringing its experience with both consumer and B2B brands to its work with First Citizens.”
“We’re excited by the opportunity to help a 116-year-old family-owned brand become a digital marketing powerhouse,” said A&G CEO Andrew Graff.
For more information about A&G, including a comprehensive creative portfolio and client roster, please visit www.a-g.com, become a fan on ourFacebook page, or follow @allengerritsen on Twitter.