Today, Allen & Gerritsen (A&G) announced that it has been named public relations agency of record for Power Home Remodeling (Power), the nation’s largest full-service exterior home remodeler, after a competitive review. Chester, Pa.-based Power, which was recently named to FORTUNE’s 100 Best Companies to Work For and has also been named the number one workplace for Millennials, is known nationally for its purpose-driven mission and its unique workplace culture. The synergy between the two companies is evident: A&G was ranked twice by Advertising Age as the nation’s #1 Best Place to Work in Marketing & Media.
A&G will focus its efforts on amplifying the Power brand among prospective customers and employees alike. The first initiative of the new partnership has already proven to be a success: A&G and Power collaborated on the viral #PhillyWantsLeBron campaign in which three billboards were put up in Cleveland to entice LeBron James to come to Philadelphia once he becomes a free agent. The campaign has since been featured as a Campaign Case Study by PRWeek.“I can’t tell you how excited I am to partner with A&G,” said Asher Raphael, Co-CEO of Power. “I was extremely impressed with the energy, attention, and detail put into earning our business. It’s clear that A&G is talented and capable but equally important to me, it’s a group of people that I look forward to working with. Walking out of A&G, it felt like we met with a creative agency that specializes in PR, which is exactly what we need at this pivotal time for our rapidly growing business.
“Power is exactly the type of company we love to partner with at A&G–smart, creative, fearless marketers who think differently and are willing to take risks,” said Tim Reeves, principal at A&G. “We believe that people power brands, and no one exemplifies that conviction more than Power Home Remodeling. Their people-first, purpose-driven culture has made them a destination for the nation’s top talent, and it meshes so well with ours. We couldn’t be more delighted to join their team.”
About Power Home Remodeling
Power Home Remodeling is a dream realization company–believing its purpose is to create positive change in everything the company touches–from customers’ homes to employees’ lives to the communities they live and work in. Power realizes this purpose by being people-first. Its employees and customers come before profit and their well being factors into every business decision. Established in 1992, Power is the nation’s largest, full-service, exterior home remodeler with more than 2,400 employees, 500,000 customers and $520 million in annual revenue. Headquartered in the Philadelphia region, Power’s primary product line includes windows, siding, roofing, doors, solar roofing panels, and attic insulation, providing energy-saving solutions to residents across its operating territories, including: Colorado, Connecticut, Delaware, Florida, Georgia, Indiana, Illinois, Maryland, Massachusetts, Michigan, New Hampshire, New Jersey, New York, Pennsylvania, Texas, Rhode Island and Virginia.