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Allen & Gerritsen Turns a World Cup Moment Into a Global Invitation

07.15.26


A traffic cone. A football tournament.

What started as an unforgettable moment between Boston and Scotland’s Tartan Army became the foundation for a new tourism story. A&G helped Meet Boston turn authentic fan energy into a playful out-of-home campaign inviting Scotland to come back and experience more of the city.

The Drum | Read more: Boston welcomes Scots back in World Cup party comedown

Media4Growth | Read more: Meet Boston seals transatlantic friendship with Scottish Out of Home campaign

Skift | Read more:‘Come Back Anytime’: How Travel Brands Courted World Cup Fans