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Allen & Gerritsen is Proud to Support “Free the Bid” and Women Directors Everywhere


As an agency, we’re focused on promoting diversity and inclusion. We’re supporters of the 3% movement. And, we’re so proud to boast a fearless chief creative officer who happens to be a woman. So, when we learned about Free the Bid, an initiative aiming to guarantee women directors the same opportunity as men to bid on commercial advertising jobs, we were eager to immediately throw our support behind the cause.

Here’s how it works:

  • We pledge to have a female director option every time we triple-bid a production for a client.
  • Once we receive the bid, we’ll recommend the best person for the job, man or woman.
  • The goal is to literally “free the bid” and to continue to encourage and foster diversity of all forms within advertising.

“It thrills us as an agency to support the #FreeTheBid initiative,” said Jennifer Putnam, Chief Creative Officer at A&G. “Not just for these talented and often overlooked directors, but for our clients, our business and the future of this industry. There is a rich tapestry of talent out there that needs to be tapped in order to set more dreams FREE.”

Pledge with us! Both brands and agencies can join us in freeing the bid; learn more here.