What Should AI Do—and What Should Stay Human?

AI is making it faster to find the right creators. But what happens after you find them? Eva Wasko, SVP, Public Relations at Allen & Gerritsen, shares why the most important part of creator marketing still can’t be automated: the relationship. From understanding creators beyond their audience numbers to building genuine connections, Eva explores why treating influencers as people—not media buys—is at the heart of meaningful creator partnerships.

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