Indie Agency Allen & Gerritsen Announces Acquihire of Carter Edwards & Co., Adding End-to-End Customer Experience Capabilities
BOSTON, MA – June 16, 2021 – Allen & Gerritsen (A&G), an independent, creative-led advertising and public relations agency in Boston and Philadelphia, announces its acquihire of Carter Edwards & Co. (Carter Edwards) a Boston-based CX agency specializing in operationalizing brands through customer innovation, transformation, product and service prototyping, and delivery excellence. The entire Carter Edwards team, including leaders Ryan Mulloy, Allie Lysak and Steffan Antonas will join A&G bringing their experience working on a diverse roster of clients, including Toast, Biogen, Keurig Dr Pepper and Dunkin’.
Carter Edwards & Co. was founded in 2016 with the premise that small senior teams can do big things, specializing in bringing brands to life through customer experiences that do not rely solely on communications as the answer. In 2019, A&G invited Carter Edwards to join the agency’s collaborator portfolio, partnering on work for Blue Cross Blue Shield Massachusetts. A&G will utilize Carter Edwards’ proprietary Northstar™ methodology that helps businesses realize their vision, align on a strategy and take the requisite steps to bring ideas to fruition.
“We want to be the most comprehensive independent agency in the nation, transcending what people have come to expect from our industry,” said Andrew Graff, chief executive officer of A&G. “The marriage of communications and experiences is essential for brands to compete in today’s market — and they need them in one place."
“At first, our partnership with A&G was based on a shared dedication to putting people first and using complementary skill sets to create meaningful customer experiences,” said Ryan Mulloy, A&G’s new Head of Experience Design. “Through a history of working together, we realized that we can be something better when we’re working as a unified team, dedicated to helping brands be their best selves from communications to a lifetime of customer loyalty.”
The agreement was completed in late May, 2021. The newest A&Gers have already begun working on agency clients like Iora Health, Dorel Juvenile, and The Greater Boston Chamber of Commerce. The entire Boston-based A&G team will continue to be headquartered in A&G’s home at 2 Seaport Lane in Boston’s Seaport District.
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About Allen & Gerritsen:
Allen & Gerritsen. Boston & Philadelphia. Independent & Integrated. Creativity & Purpose. Communications & Experiences. Data & Humanity. Black Lives Matter & Climate Change is Real. A&G builds the “Brand’s Best Self” through Creative Platforms, Strategic Insights, Communications Planning, Performance Media, Public Relations, Social Media, Influencer Marketing, Outcomes Driven Analytics, Brand Integration, & more.
Recent credits include: Safety 1st, NAACP Legal Defense Fund, Blue Cross Blue Shield Massachusetts, Philadelphia Flyers, Citrix, Albolene, Penn State THON and Four Diamonds, Allegheny College, LexisNexis, Cystex, UniFirst, Richard King Mellon Foundation, Power Home Remodeling, PG&H, Visit Philadelphia, Certain Dri, Ameresco, Northeastern University, Fresenius, AmeriHealth Caritas, Caron Treatment Centers, National Organization on Disability & more.
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