What foursquare's Advertising Model Should Look Likefoursquare launched the advertising model it needs, but not the one it deserves
Last week, foursquare made what might be the most anticipated--and long overdue--announcement of its history. Starting in mid-June, foursquare will be launching a paid advertising opportunity for local businesses. This is a huge step forward for the location-based marketing industry. Even though the launch partners will likely be major retail brands like American Eagle, Whole Foods, and RadioShack, local advertising on foursquare is really all about local businesses.