BOSTON, MA and PHILADELPHIA, PA – June 10, 2021 – Allen & Gerritsen (A&G), an independent, creative-led advertising agency in Boston and Philadelphia, announces its partnership as the new agency of record for Penn State THON (THON), the largest student-run philanthropy in the world, and THON’s sole beneficiary, Four Diamonds, a non-profit gift fund.
A&G will work with the two organizations to expand their national presence and advance brand recognition through targeted public relations and influencer marketing campaigns. The partnership will also include an educational curriculum to teach THON student volunteers the craft of public relations through workshops and monthly development meetings.
“We searched for an agency partner with a track record of building national brands, and who is also deeply connected to our mission to conquer childhood cancer. After a thorough review, A&G was the clear choice,” said Suzanne Graney, executive director of Four Diamonds. “We are excited to work on a wide range of storytelling, from the powerful testimonials of our Four Diamonds families to expanding the fundraising capacity of our signature 46-hour dance marathon.”
First organized in 1973, THON has since grown into the largest student-run philanthropy in the world. Each year, more than 16,500 student volunteers participate in year-long fundraising efforts to benefit Four Diamonds at Penn State Health Children’s Hospital. Four Diamonds is THON’s sole beneficiary, and since 1972, has covered 100% of all medical expenses related to cancer care not covered by insurance for more than 4,000 children and families.
“THON is a dream client for A&G, offering the opportunity to max out on both creativity and purpose,” said Jason Lewis, senior vice president of public relations at A&G. “We are honored to be chosen by Four Diamonds and our THON student partners to work alongside them in the fight against childhood cancer.”
To learn more about Allen & Gerritsen services, please visit a-g.com or check out the agency’s creative work on its social channels: Instagram, Facebook, Twitter and LinkedIn.
About Penn State THON:
THON is a student-run philanthropy committed to enhancing the lives of children and families impacted by childhood cancer. Our mission is to provide emotional and financial support, spread awareness, and ensure funding for critical research, all in pursuit of a cure. Our yearlong efforts benefitting Four Diamonds culminate in a 46-hour no sitting no sleeping dance marathon held yearly at Penn State University Park. For more information, visit THON.org.
About Four Diamonds:
Four Diamonds’ mission is to conquer childhood cancer. Since its creation in 1972, Four Diamonds has helped more than 4,000 children and families by covering 100 percent of medical bills for every Four Diamonds family. Four Diamonds also supports a robust pediatric cancer research program at Penn State Health Children's Hospital and Penn State College of Medicine, which is dedicated to seeking improved treatments and cures for childhood cancer to benefit every child around the world. For more information, visit FourDiamonds.org.
About Allen & Gerritsen:
Allen & Gerritsen. Boston & Philadelphia. Independent & Integrated. Creativity & Purpose. Communications & Experiences. Data & Humanity. Black Lives Matter & Climate Change is Real. A&G builds the “Brand’s Best Self” through Creative Platforms, Strategic Insights, Communications Planning, Performance Media, Public Relations, Social Media, Influencer Marketing, Outcomes Driven Analytics, Brand Integration, & more.
Recent credits include: Safety 1st, NAACP Legal Defense Fund, Blue Cross Blue Shield Massachusetts, Philadelphia Flyers, Citrix, Albolene, Penn State THON and Four Diamonds, Allegheny College, LexisNexis, Cystex, UniFirst, Richard King Mellon Foundation, Power Home Remodeling, PG&H, Visit Philadelphia, Certain Dri, Ameresco, Northeastern University, Fresenius, AmeriHealth Caritas, Caron Treatment Centers, National Organization on Disability & more.
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