Prize for Civility in Public Life

Small College Secures National Spotlight.

The Allegheny College Prize for Civility in Public Life has become the singular Washington, D.C. event that spotlights civility in politics. Given the current political climate, civility is certainly in short supply. Which is what makes the Prize so purposeful for Allegheny. Rather than lamenting rampant incivility, the college has chosen to shine a positive light on those elected leaders – always one from the left and one from the right – who hold firm to their beliefs, but who also find ways to work in a spirit of civility. It is entirely consistent with Allegheny’s culture, and as a result, has catapulted awareness of the college to new heights.

How we did it.

Audience Insights

Public Relations

Media Strategy & Activation

Allegheny College Case Study Video


How it did.

Since we’ve initiated the Prize for Civility in Public Life, we’ve secured more than 200 million impressions for Allegheny College – including more than 110 million for the 2016 event alone. Meet the Press host Chuck Todd, CNN’s Chris Cuomo and reporters from The Christian Science Monitor, USA Today and dozens of other outlets all were talking civility in the midst of one of the most uncivil presidential campaigns in recent memory. The Prize is succeeding because it met an unmet national need. And along the way, we helped convince a great but humble school that it had every right to exercise national leadership.

200M

Impressions