Attitude. Not Platitudes.
Most of the time, higher ed branding is a thousand shades of beige – kids smiling in an oak-lined quadrangle under blandly aspirational headlines about the future. Sound familiar? We didn’t want to do that. So we started with a voice for Allegheny to cut through the nonsense and capture who they are: Smart. Challenging. Not afraid to demand more from a student, and to expect a student demand more from them. Learn Outside the Lines both gave voice to Allegheny’s unexpected educational model, and served as a finger in the chest – urging would be freshmen to break from the norm, and expect something greater from higher education.