Elevating artisan craft in a “look for less” society.

Today, Pittsburgh is experiencing a renaissance of high quality craft from its friendly maker community, in materials ranging from glass and wood to textiles and metal. But mass-produced products are everywhere, incredibly inexpensive, and most annoyingly, are increasingly able to emulate the handmade artisan look of maker-made products. So how does a brand tell the story behind real maker products and elevate the blood, sweat, and tears that go into each one?

How we did it.

Brand Strategy

Campaign Development

Audience Insights


Content Strategy

Individually we are makers. Together we are an industry.

We created PG&H, a brand to showcase how the Steel City is forging the next Great American Industry with pride, grit, and heritage. Behind every product is the story of a maker who’s honed their craft, so we put their skill on display alongside the products they create. And to further align the makers and give them ownership of PG&H, we made a design system that celebrates their unique medium while uniting them under one banner.