Don’t ask your Uncle Larry.
Our client, First Citizens Bank, came to us with a unique problem. They know people have a lot of questions about buying a home, but talking to a mortgage banker can feel a little intimidating. So customers turn to less-than-expert relatives for help, and often make the wrong choices. FCB asked us to help people bridge the information gap, and demonstrate their commitment to building meaningful connections with customers. Luckily, we knew a gal who was perfect for the job.