Persona, persona, persona.
Before you begin building social media content, a brand should be unified with one consistent voice. What is the voice for a brand that helps women with their UTI pain? To figure that out, we held an interactive workshop to determine how Cystex will communicate with others on social media. Who is Cystex? What makes Cystex excited? Who is Cystex trying to reach?
So we established a “Big Sister” brand tone of voice.