If you want to set yourself apart… start by doing something different.
To set the tone for tourism and travel branding, and grab headlines, as well as eyeballs, our new name had to be a little more daring. It had to tell a story and convey something unique, in a way no one’s ever thought of before. While visiting Happy Valley, locals were always eager to connect us to our next adventure, whether it be hiking, shopping, dining, or checking out the local art scene. Thanks to locals who genuinely want visitors to enjoy themselves in Happy Valley, couples get closer, family photo albums overflow, and guys’ weekends become the stuff of legend. Thus, The Happy Valley Adventure Bureau was born, and every business and resident of Centre County became an agent of adventure.