Call the authorities.
The Central Pennsylvania Convention and Visitors Bureau had a problem: people just don’t take vacations like they used to. More and more Americans feel like we can’t spare the time or the cash to take a trip these days. (And when travel ads always promise the same bland, boring thing… can you really blame them?) If you want to get away from the same old getaway, you have to be bold. Different. Unique. So we developed a new identity that would really put Centre County, PA on the map, and a campaign that was funny and unexpected enough to entice everybody to hit the road.