Inspired by recent Oscar-winning film, Three Billboards Outside Ebbing, Missouri, three billboards were installed where LeBron (and a few hundred thousand other people) were sure to see them: along Ohio’s I-480, en route to Quicken Loans Arena, two days before the Cavs played the 76ers’. We set up an interview between Raphael and ESPN reporter Darren Rovell, promising an exclusive first look at the boards. The interview hit Twitter. Twitter did its thing. And within hours, the hashtag #PhillyWantsLeBron went viral.