Temple University

Igniting a movement.

Temple tasked A&G with a full university rebrand, meant to accelerate enrollment goals while uniting and energizing Temple’s student body and generations of alumni.

How we did it.

Brand Strategy

Campaign Development

Audience Insights


Content Strategy

Audio & Video Production


We created a rallying cry that reflected the hard-working, street-smart, bootstrapping qualities of the Temple community. Self-Made. Philly-Made. Temple Made. And it took off – creating an entire campaign fueled by social sharing and the passion of the Temple community.

How it did.


Increased applications YOY


Increased honor student enrollment YOY


Average increase in fundraising YOY