Because Philly is what stays with you
Philadelphia does a lot of things right. History? Check. Cheesesteaks? Check. A statue of Sylvester Stallone outside of a world-class art institution? Check. So when Visit Philly tapped us to create a campaign that encouraged tourists to stick around and explore all the *other* stuff Philly has to offer, we knew it would be a tall order. We needed to find a way to speak to people about all of the great things going on here. So we created a framework that let us do just that. Come for Philadelphia. Stay for Philly.